Platform & Solutions
Marketing Campaigns
Organize campaigns and target audiences, and follow engagement and results linked to your customers.
Product
Marketing Campaigns
Turn marketing activity into organized, measurable campaigns
Organize campaigns and target audiences, and follow engagement and results linked to your customers.
- 1Define the campaign goal and audience.
- 2Prepare content and choose the execution channel.
- 3Follow results and generated leads.
Problems this product solves
Marketing runs as scattered initiatives with no clear goal or defined audience.
The team cannot tell who received the message, who engaged, and who became a lead.
Campaign results scatter across tools, so the next campaign never builds on the previous one.
Core features
Campaign creation & management
Create campaigns, set goals, and link content and channels in one record.
Segmentation & audiences
Build customer segments from CRM data and target them in campaigns.
Marketing journeys
Organize post-campaign follow-up around customer records and tasks.
Lead handoff
Qualified interactions become leads with a clear follow-up owner in CRM.
Attribution & reporting
Attribute results and leads to the source campaign from available data.
How it works
- 1Define the campaign goal and audience.
- 2Prepare content and choose the execution channel.
- 3Follow results and generated leads.
Works with Mojeep products
Campaigns link to CRM segments, Content Studio, publishing destinations, and marketing analytics, with lead handoff to sales.
Use cases
New-customer welcome campaign
Define the new-customer segment, prepare welcome content, review and publish, and follow engagement.
Re-engagement campaign
Target the inactive segment; those who engage are handed to sales as leads.
Frequently asked questions
What is the difference between a campaign and a social post?
A campaign is an organized record with goal, audience, content, and results; a post is a single publishing operation.
Does it create ad-network campaigns?
No. The product organizes campaigns, audiences, content, and results without creating ad-network campaigns.
How is consent handled in campaigns?
Targeting and sending exclude withdrawn consent and unsubscribes, with suppression and tenant isolation.
How do interactions become sales?
Qualified interactions are recorded as leads with a follow-up owner in CRM.